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Player X takes classic TV game shows mobile

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Nov 30, 2005

FreemantleMedia has licensed Player X the worldwide rights, excluding the US, to create and produce original mobile phone games based on game shows including The Price Is Right, Family Feud, Blockbusters, Sale Of The Century and Strike It Lucky.

 

Under the terms of the agreement, Player X has also been granted rights to develop and create branded real tones, wallpapers and active screensavers.


The games, created by developer Qbranch Wireless, are available from this month and replicate the format of the shows by allowing contestants to play along to the original game show rules.

 

Player X has exclusive distribution deals with more than 70 global operators.

 

The firm said that most UK operators have already signed up to use the first game released, The Price Is Right. All games will be launched by 30th June 2006.

  

Tony Pearce, CEO at Player X, said: “We believe this format is absolutely perfect for mobile gameplay and the current popularity of classic game shows means there is a big market for this content. These are the biggest TV game show brands around and perfectly targeted towards the mass mobile gamer.”

 

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