Quake appeal sees Web equaling phone donations
- Added:
- Oct 31, 2005
The DEC is an umbrella organisation representing 13 leading aid agencies has run three appeals this year. The exceptional Tsunami Appeal saw twice as many people make telephone donations as online donations.
Again in August this year, when the DEC launched the Niger Appeal, twice as many givers preferred to make their donations over the phone.
The organisation said that now the figures for online and phone donations are almost equal.
Brendan Gormley, chief executive of the DEC said: “It is fascinating that in the space of three months since the last appeal, that there has been such a change in the behaviour of donors.
"Making donations on our website is such a quick and simple way of pledging support that I’m sure it won’t be long before we see that most donations are made in this way”
The DEC work is supported by a number of companies who run banners ad on their websites and provide free advertising space.
Currently the most visitors to be re-directed to the DEC website have come from FT online, ITV.com and the Sun websites.
People can donate to the DEC Asia Quake Appeal online at www.dec.org.uk
or telephone 0870 60 60 900.