British Music Week offers mobile tickets

Under the deal, attendees at both events will gain access using the Redeemit ticketing solution.

The Urban Music Awards celebrates the UK’s burgeoning Urban and Underground music scenes and is broadcast to over 3.5 million viewers. 

Redeemit will provide ticketing for both the press event prior to the ceremony and also at the awards event itself on 4 November, which is attended by over 700 music industry representatives.

Meanwhile British Music Week showcases the UK music scene with over 100,000 people expected to attend the week’s showcases, conferences, seminars, workshops and events. 

Redeemit will be used as the ticketing mechanism for the conference event to be held at the Wembley Conference and Exhibition Centre on between 11-12 November.

Redeemit technology uses unique matrix codes which are sent to mobile phones via SMS.  On arrival at the venues, attendees can scan their phone over a Redeemit unit in order to secure entry. 

Jordan Kensington, managing director of Invincible Media Group, said: “These events are two of the biggest in the UK’s entertainment calendar and its vital to us that the ticketing is 100% secure and reliable – we believe that Redeemit is the technology to do this and we look forward to rolling it out.”