WebTrends wins Premium TV contract
- Added:
- Sep 02, 2005
The deal will see Premium TV use WebTrends 7 On Demand to monitor user behaviour and site functionality across its network of 100 sites.
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Premium TV manages the digital media rights for a variety of sports-associated web sites including Newcastle United, Aston Villa, Blackburn Rovers, The Carling Cup and the Coca-Cola Championship.
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The service will also give Premium TV the ability to determine which parts of each site - news, fixtures, match reports - are the most popular.
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Premium TV also uses WebTrends to monitor its affiliate marketing campaigns to determine which programmes are most effective and which marketing campaigns are generating sales.
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WebTrends also helps to create a 'league table' of Premium TV's top web sites, which is critical to individual site managers as Premium TV pays the club a proportion of advertising revenue based on the number of web visitors it recieves.
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David Cridland, financial controller of Premium TV, said: "We have nearly 100 websites operating under the Premium TV banner and working with WebTrends means we can consistently provide sports fans with the content they want - be it news, match analysis or highlights from the latest games."
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The company also recently launched its subscription-based service which allows its 50,000 subscribers to view match highlights, listen to match commentary and see live interviews with players and managers.
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Premium TV has recently added the World Rally Championships to its web site portfolio, which according to WebTrends has attracted 9 million page impressions in the last month alone.
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The company also hopes to expand into other areas of sports and entertainment including Rugby Union, ATP Tennis, and football clubs from the Scottish, Dutch and Spanish leagues.
