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Mobix teams up with mobile search service

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Sep 02, 2005

The deal will see Mobix provide entertainment and news content, such as music interviews, comedy, news and sports to 4INFO’s mobile search platform.
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The content will be available via 4INFO’s pending Mobile Content Search feature, which will be launched in September 2005.
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4INFO will leverage a database of mobile content provided through Mobix’s partnerships with a wide range of media owners, such as CNBC Europe, Reuters, Fashion TV and various music labels.
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To be alerted when Mobix mobile content is available, wireless users can send “mobix” in a text message or e-mail to 4INFO (44636 or search@4info.net).
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Matt Heiman, CEO Mobix Interactive, said: "Mobile search is an essential channel into the process of bringing content closer to the user. If a successful search is defined by simplicity, speed and success, then 4INFO’s expertise in mobile search will help more users to quickly locate and acquire what they seek.”

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