Online broker selects Accipiter for ad management
- Added:
- Aug 31, 2005
ShareBuilder claims to be the UK’s seventh largest online brokerage, aimed at both beginning and experienced investors.
The deal will see Sharebuilder adopt Accipiter’s outsourced ad management solution, AdManager Hosted to serve ad campaigns using a per-product approach rotated weekly.
The solution lets Sharebuilder monitor, track, forecast, report, and analyze the ad campaigns that run across its site.
The solution also features post-click and post-view action tracking and reporting technology, which allows Sharebuilder to associate consumer ad interaction with subsequent consumer conversion events.
Brandon Potter, director of product management for ShareBuilder, said: “If the post-click reports generated by Accipiter indicate a high success (or failure) rate for a specific creative, we can react immediately rather than be constrained by an IT-driven build schedule.”
ShareBuilder is also looking to AdManager Hosted to provide the ability to dynamically serve targeted ads to customers based on user behavior or specific demographics.
Jeff Wood, vice president of sales and account management for Accipiter, said: “We are seeing more and more e-commerce customers like ShareBuilder turn to us for an ad management solution that frees their capital and resources for other more appropriate uses central to their core competencies.”