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Walkers gives away iPods in new mobile promo

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Aug 31, 2005

The campaign has been developed by The Big Kick with the mobile marketing run by  technology agency Sponge .

 

To enter, uses need to buy a packet of Walkers crisps and text or email their unique 10 digit code found on the back of pack to be entered into the next five-minute draw to win an iPod mini. 

 

Walkers is mbacking the promotion with a new microsite, www.winwithwalkers.co.uk  which contains hints and tips on the busiest and quietest entry times. The site was developed by creative agency Graphico.

 

To launch the promotion, Former England football star Gary Lineker will feature in a new TV ad airing from the 1 September 2005, entitled, ‘misunderstanding.’

 

 

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