News for August 2005

3 summons the music police for latest TV ad
The ‘Dirty Music’ commercial, created by agency WCRS, is set on the mystical ‘Planet 3’ where music has become illegal. The ad features a group of female
  • Aug 31, 2005
BBC and Channel 4 sign up to NTL video-on-demand
Initially launched in January 2005 in Glasgow , NTL On Demand offers a selection films, TV shows, children's programmes and music videos available to view
HMV launches own digital music service
Launching on Monday, 9 September, HMV Digital has been developed in partnership with business and technology solutions provider Conchango.T The service
Walkers gives away iPods in new mobile promo
The campaign has been developed by The Big Kick with the mobile marketing run by technology agency Sponge . To enter, uses need to buy a packet of
Online broker selects Accipiter for ad management
ShareBuilder claims to be the UK’s seventh largest online brokerage, aimed at both beginning and experienced investors. The deal will see Sharebuilder
  • Aug 31, 2005
Monster marketing head joins mobile shopping firm
Walma will be responsible for formulating the company’s overall marketing and customer acquisition strategy, and launching Reporo’s mobile shopping platform
Tesco mulls selling furniture online
The move would see the retailer stock items such as dining tables and cabinets on its website, according to a report in Retail Week. At present,
3 makes mobile music with Sony BMG
The deal will mean 3's customers can access all artists on Sony BMG UK's roster, including Destiny's Child, Britney Spears, Usher, Charlotte Church and
Yahoo! told to Flick off
The news is revealed on Flickr’s FAQ page concerning the Yahoo! takeover, and shows that all independent Flickr users will eventually require a Yahoo! ID to
Launch date nears for iPod phone?
The computer giant will make a major announcement next week in San Francisco, sparking rumours that the firm will launch an mobile phone with iTunes
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
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Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
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