UpMyStreet starts geo-targeted ad campaigns

The firm has sealed deals with telephone and online advice service Consumer Direct and South Eastern Trains.

Consumer Direct, supported by the Department of Trade and Industry, is rolling its service out region by region with direct mail, local radio and now an online campaign booked in the key areas it covers

The service aims to increase calls to its helpline where it provides impartial advice about consumer rights and helps resolve any disagreements about the supply  of goods or services.  

Online media has been booked by i-Level and the creative, which features integrated and standard formats, is by Random Media.

South Eastern trains is launching an integrated advertising campaign targeted at  people living along its London to Kent routes to encourage them to click  through to the website and print discount vouchers for travel and family  days out.  

The 'Days Out on your Doorstep' advertising highlights 'Days Out in Kent', such as a trip to Rochester, and 'Days Out in London' such as the Tower of London.  Online media is booked by PHD Compass and the creative is by Rapier.  

UpMyStreet.com offers geographical targeting with a minimum buy of four postcodes as well as geo-demographic targeting, sponsorship and brand display advertising.  

UpMyStreet provides visitors with local neighbourhood information and services based on their postcode.

Mark Haupt, advertising sales manager at UpMyStreet.com said: “With these online  advertising campaigns Consumer Direct and South Eastern Trains are targeting  the specific areas where their service is available.  The campaigns  help people make decisions to get the most out of their home and local area  which is a key part of the UpMyStreet brand.”