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Yahoo! provides search on ITV.com

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Jul 28, 2005

A Yahoo! Search box will appear the top of each page within the site, across all sections, which include soaps, motors and football.

 

Users can perform an internal search within ITV.com or extend their search to include the Web, including image, video and news content.

 

In addition to Yahoo’s Search box, the site will also display Overture’s sponsored search listings on both the search results page and throughout the ITV.com site as contextual advertising.  

 

Jeremy Rosenberg, online sales account manager at ITV Sales said: “The ITV integrated search partnership with Yahoo is the first time ITV.com has fully embraced all elements of search functionalities.

 

"The integrated approach will be setup within the look and feel of each ITV section and searches will be tailored to our user profile and habits to ensure optimisation and relevancy,” Rosenberg added.

 

In addition, Yahoo! will also include all of ITV.com’s online content through its content acquisition programme, meaning Yahoo Search will index all if ITV.com’s content as it is updated.

 

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