BusinessWeek Online launches section for creative

The page, accessed from www.businessweek.com/innovate features editorial content from international designers from the creative sector.

An Insight column will offer opinion articles, while Anatomy of a Brand will cover issues about various creative industries including design, brand management and architecture.

In addition, a Brand Equity section will look at the best and worst brand strategies in marketing, advertising, and image-making.  The section also features Brand Cameos, a series on product placement in Films, and Logo Doctors, in which ‘gurus’ give the cold truth about brand identity.  

Paul Maraviglia, BusinessWeek’s international publisher, said: “With this site, BusinessWeek is showcasing the most innovative thinking and the best designs in a range of areas through the use of articles, columns, metrics, and self-assessment tools.”