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Blogging booms in UK following myspace takeover

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Jul 28, 2005

The figures from Web monitoring firm Hitwise revealed that MSN Spaces and LiveJournal dominated the market. 

 

However, myspace the blogging firm recently snapped up for $580m by Rupert Mudoch’s News International from Intermix, is rapidly gaining in popularity, with a 500% increase since it debuted in the Hitwise ranks in September 2004.

 

Currently the fourth biggest blogging site in the UK, blog.myspace.com has seen a particularly sharp surge in traffic over the last six months as the word-of-mouth popularity has spread, causing it to become the 25th most visited destination in the UK in June.

 

Hitwise said a major appeal of myspace is its appeal to the lucrative 18-24 age market, with its strong emphasis on publicising the latest upcoming bands and hosting new music releases.

 

Hitwise Demographics reveals that more than 30% of visitors to MySpace are from this age demographic, 21% higher than the average for Blog sites.

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