News for July 2005

UpMyStreet starts geo-targeted ad campaigns
The firm has sealed deals with telephone and online advice service Consumer Direct and South Eastern Trains. Consumer Direct, supported by the
New search marketing agency launches
Quartz said its service differs from competitors as its technology is developed by a media firm rather than an agency. Crystal Guides, owners of
AOL launches summer sites for kids
‘Zoo’ and ‘X’, for kids and teenagers respectively, are aimed at AOL Broadband members, and include exclusive online video content not previously available
Yahoo! Firefox toolbar goes live
The toolbar sits at the top of a users browser, giving access to Yahoo! Search, along with anti-spyware software, search history, the abilty to save a page,
Mazda launches microsite to drive MX-5 sales
The site, www.mx5liveit.co.uk goes live on 1 August, and aims to generate pre-order sales ahead of the two-seater roadster’s retail launch in November.
The big brand boxing match
The event was sponsored by the Nielson//Netratings latest report into the UK online sector. Attending: Dermot O'Mahony, Head of Portal Production,
Blogging booms in UK following myspace takeover
The figures from Web monitoring firm Hitwise revealed that MSN Spaces and LiveJournal dominated the market. However, myspace the
AOL launches customisable home page
Along with access to AOL Web services, the My AOL portal uses RSS feeds provided by that allows members to search and subscribe to publisher-specific and
Yahoo! provides search on ITV.com
A Yahoo! Search box will appear the top of each page within the site, across all sections, which include soaps, motors and football. Users can perform
BusinessWeek Online launches section for creative
The page, accessed from www.businessweek.com/innovate features editorial content from international designers from the creative sector. An Insight
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…