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Trinity Mirror chooses Falk for adserving

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Jun 30, 2005

The firm was selected by Trinity Mirror’s online ad agency MGN Digital, which will use Falk's AdSolution adserver suite to deliver online advertising, optimise inventory and run rich media campaigns for its clients.  

Headquartered at the Canary Wharf, London, Trinity Mirror operates a portfolio of more than 500 media brands, which includes some 240 local and regional newspapers, five national newspapers and four sports titles.   

It also runs more than 60 websites and a variety of magazines, directories and exhibitions.  

The new Daily Mirror website, www.mirror.co.uk, was launched in April 2005 and MGN Digital is planning to relaunch more national titles online in the next 2 months. 

Trinity Mirror's national sites currently attract 2.4 million unique users and this total is expected to rise to over 3 million users in 2006.  

MGN Digital will also use the AdFront advertising sales and trafficking suite from Fivia, a key Falk technology partner.

 

 

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