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Peugeot promotes new diesel engine online

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May 31, 2005

Peugeot is launching a marketing campaign in July to raise awareness of its HDi diesel models.

 

E3’s online campaign will include an HDi microsite that will support the overall marketing communications and above-the-line elements of the campaign.

 

The campaign will also run in the print press and will emphasise Peugeot’s commitment to diesel and the technology and innovation behind it.

 

The campaign will focus on the driveability, style, performance and refinement of diesel, and will highlight the company’s technical credentials.

 

The campaign is the first project awarded to the Bristol-based agency after being appointed to the PSA Peugeot Citroën roster earlier this year.

  

Matt Ramsay, E3 director, said: “The strategy is about moving the decision to buy a diesel engine towards an emotional choice, rather than just a rational one."

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