Hello! site offers bigger ad format

The 728x90 size banner, which goes live on the site from 1 June, also allows for rotation with the standard banner sizes.

The site, an online extension to celebrity magazine Hello!, said it is also in the process of integrating MPU advertising options.

Peter Annis, online sales and marketing director, said:  “The 728x90 leaderboard size and our forthcoming large MPU positions will provide brands with even more effective, non-intrusive positions to communicate their message to hellomagazine.com users.”