News for May 2005

Glasgow gets broadband TV channel
The channel, www.Glasgow.tv , is the first to launch on the CityTV platform from TV on the Internet Company Narrowstep. Glasgow.tv has been
i-level wins AA media account
The agency takes over the £5m account from Manning Gottlieb OMD. From 1 June, i-level will roll-out its first work for the firm with a
Will blogging change everything?
The Netimperative roundtable on blogging featured contributions from some of the leading thinkers and practitioners in the UK blogging and online business
Peugeot promotes new diesel engine online
Peugeot is launching a marketing campaign in July to raise awareness of its HDi diesel models. E3’s online campaign will include an HDi
Broadband connections overtake dial-up
New figures released by BT Group show that, including cable connections, there are now more than 7.4 million broadband customers in the UK, overtaking the
Hello! site offers bigger ad format
The 728x90 size banner, which goes live on the site from 1 June, also allows for rotation with the standard banner sizes. The site, an online
Charity job site gets revamp
The agency has been responsible for an overhaul of the site’s architecture, along with the development of a new look and making the site comply with
Reuters hires Telegraph man for new role
In the newly created role, Faircliff will manage the multimedia news services across Reuters online, mobile and interactive television platforms. The
EMI inks mobile music deal with Melodeo
Seattle-based Melodeo provides music to subscribers through its “Mobile Music Solution”, which resides directly on the user’s phone allowing them to shop,
Hypertag begins global expansion
The move sees Hypertag partner with resellers France, Spain, Australia and Canada to roll out its interactive outdoor advertising technology.
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…