Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2005 / March / 31

Luxury jeweller opens online store

— filed under: Agencies, Marketing, Retail

Added:: Mar 31, 2005

The previously static site has been re-vamped to create an e-commerce site to complement Boodles’ seven high street stores.

The virtual store enable customers to browse, make enquiries and purchase jewellery online. The site also offers customers a “Just the Thing” service, which offers product suggestions for specific occasions.

William Makower, CEO of Panlogic, said: “Today, online shopping for premium goods is growing along with the general online e-commerce sector. Boodles have taken a determined step by being one of the very few online premium jewellers to offer a full functional e-commerce site which supports and enhances their brand positioning.”

Boodles said it is initially concentrating on the UK market, with plans to take global orders and expand overseas later in the year.

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