Enpocket updates SMS dating engine

The firm is targeting the white-label service at media companies and brands that want to generate revenue from a mobile dating service.

The premium SMS solution is the latest extension of Eden, Enpocket’s Dating Engine, and provides a package tailored for a quick roll out into the market.

Enpocket said it will provide SMS short codes, brand names and logos, operator connectivity and billing, customer support and advertising production across media channels. In addition, it will provide moderation tools to control content.

Media companies and brands can advertise the services on-air or in print to drive registration to the chat service. They then receive revenues from premium SMS messages that are charged to consumers' mobile phone bills.

To sign up to premium SMS dating services consumers text into the advertised short code. They then create a profile using SMS before chatting anonymously with users matching their preferences.

Deployments can be linked into a global network of other Eden-powered services so that consumers can search for other users by age, interest or location.

The firm has already set up mobile dating services and brands for customers such as Match.com in the US, Time Out Dating in the UK, along with numerous launches in Australia, Philippines, Thailand, India and Spain.