Broadband TV firm woos ad agencies
- Added:
- Mar 21, 2005
The firm claims that "broadband TV":http://www.netimperative.com/search?sort_on=Date&sort_order=descending&SearchableText=broadband+tv provides an opportune new platform for ad campaigns, but many agencies do not yet understand the size and type of audiences it attracts.
To promote its services, Narrowstep is inviting all leading ad agencies to attend breakfast briefings over the coming months to discuss advertising options and the future for the medium. Narrowstep’s ad sales are managed by agency ad 2-one.
The firm currently runs more than 30 broadband TGV channels for clients, including sports channels such as sportbox.TV and British rally TV, alongside shopping channels high.TV and TviStreet.
The firm said it is now delivering an average of 1,800,000 TV ads to 325,000 unique viewers each month. It claims 75% of its’s viewers currently watch between 30 to 50 minutes per session and 82% of viewers connect at speeds of 256k or above
According to Forrester Research, broadband TV viewers earn 27% more than their narrowband counterparts, and spend 52% more time online.
Brands who have already advertised on Narrowstep’s channels include Sony Ericsson, Philips, Nissan, Nike, Red Bull, Canon, HSBC, KPMG, COI, AOL, Easyjet and Quiksilver.
Dilip Shukla, commercial director for "Narrowstep":http://www.narrowstep.com/ said: “If you look at our list of advertisers you can see that this marketplace is already working; however, what’s surprising even us is the growth in audiences and the quality of viewing we’re getting.
"This is now an established medium that should be considered for every media plan,” Shukla added.
