News for February 2005

Sony launches Walkman mobile
The firm launched three other phones, including two new camera phones. The new W800 Walkman phones, available early in the third quarter this year, will
Online ad spend to lead acquisitions?
The company's chief executive Brian McAndrews has already earmarked Europe - particularly the UK - as an area for expansion and the success of online
Patent given for 'sense engine'
Already patented in the UK, this additional technology patent secures the core innovation of the Crystal Semantics' Sense Engine, which can identify
Apple to buy TiVo?
Time Warner, Comcast, Sony and Liberty Media have been connected with TiVo as potential buyers, but leading the pack in the rumour stakes is Apple.
Guardian goes viral to promote F1 coverage
The online advertising and "viral game":http://www.stopschuey.co.uk/f1_content.html are based on a theme of “How do you stop Michael Schumacher?”,
Mystery labels call for download price hike
The move has angered the likes of Apple's Steve Jobs, Universal Music and Sony BMG, who are eager not to disrupt the fledgling sector. They believe the
Smarttogo.co.uk: Smart or dumb?
It's been some time since web design magazine Create Online closed its doors. Back in the day, the mag used to run a regular column reviewing the month's B2B
Midasplayer reaches monthly profitability
In January the company saw 15 million games played off its site, with net deposits totalling some $1 million. It is believed that the results make
South Park fans get chance to kill Kenny
The branded wireless products will include games, video clips, ring tones, wallpapers, screensavers and MMS. For the first time, fans will also be able
Brits search smarter than Yanks
The study, commissioned by online marketing specialist Agence Virtuelle (based in Switzerland) has revealed that British consumers are most responsive
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…