3 adds brands to mobile content

Text, ringtones, wallpapers and pictures from a range of brands will be available to more than 2.5 million video mobile customers in the UK.

Netsize's portfolio of brands includes BMW, Bosch, Danone, Nestle, Peugeot, HP, Federal Express, Nike, JC Deceaux, L'Oreal, Kellogg's, Pizza Hut and Yamaha.

The deal means 3 customers could potentially access content from all these brands, via the “Today on 3” portal.

Paul Naldrett, UK country manager, Netsize commented: "the opportunity to launch new services on 3's network in the UK will add significant value for both Netsize and our customers."

Founded in 1998, Netsize provides direct network connectivity over a range of channels including SMS, MMS and WAP.

It claims to have more than 500 million customers worldwide obtained through the revenue sharing deals it has put in place with mobile operators.