Internet rivals TV over Christmas

— filed under:
Added:
Dec 23, 2004

Internet and email use on Christmas Day and Boxing Day this year was
substantially higher than on the same two days in 2003 - itself a
record year - according to figures from the London Internet Exchange
(LINX).<br>
<br>
Data traffic levels at LINX over the holiday were close to those of a
normal weekend, showing that Internet use is increasingly part of daily
life.<br>
<br>
The flow of Internet traffic through LINX facilities peaked at around
50 Gbit/second on Boxing Day and 45 Gbit/second on Christmas Day
itself.&nbsp; This is more than double last year, according to LINX,
when the peaks were 25 Gbit/second on Boxing Day and around 22
Gbit/second.<br>
&nbsp;<br>
LINX sales and marketing manager Vanessa Evans said:&nbsp; "It is
impossible to tell from the traffic figures what exactly people were
doing on the Internet.&nbsp; However, Christmas gifts and greetings,
routine business use of the Internet which continues even through the
holidays and the increasing internationalisation of the medium, all
contributed to the rise in traffic.<br>
<br>
"Over the holiday period itself, people may have been sending e-mails
to relatives overseas or logging onto websites.&nbsp; There were
probably also many people using Christmas gifts - such as
Internet-based games - for the first time."<br>
&nbsp;<br>
Over the three December weekends prior to Christmas the peak traffic flows at LINX were around 62 Gbit/second.<br>

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
May Events
1234
567891011
12131415161718
19202122232425
262728293031
Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils &#163;1m iTV game May 16, 2003
All archive items…