Skip to content. | Skip to navigation

Lycos sets hippies loose on spam

— filed under: , ,
Added:
Nov 30, 2004

The software, Make Love, Not Spam sits on the individual's PC and, when the machine is not being used, generates traffic on the sites of known spammers, slowing them down and making them more difficult to run.

Malte Pollman, director communication services at Lycos Europe, said: "By next year, it is estimated that 35 million spam emails will be sent every day. Now individual web users have a way of fighting back, by making life more difficult for the people sending spam."

The "Make Love, Not Spam" software is a downloadable screen saver. When the individual PC is idle the screensaver generates HTTP requests to known spam sites.

Lycos said the sites are selected from secure international black lists to ensures no innocent users are targeted.

Users can submit the URLs of suspected spam sites through the site but they will not be added to the target list until they have been individually verified.

The portal’s estimated 20 million users will all be invited to download the software, but it is available to anyone with an internet connection running either Windows or Mac OSX or Mac OS9 operating systems.

At regular intervals, sites will be taken out of the cycle of attacks to ensure they are not entirely brought down by the software.

"We cannot use this software to bring the spammers' sites down entirely as that would be illegal, but we can send a strong signal that spam is unacceptable," Pollman added.

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…