Advent calendars go mobile
- Added:
- Nov 30, 2004
The subscription-based service offers a daily item of seasonal content up to 25 December, including ringtones, graphics, jokes or trivia.
Three different types of service are available, all of which cost £12, depending on the type of handset.
A Black and White Calendar is available for old-style handsets. Users text XMAS ON to 80115 to receive a mono ringtone, logo, joke or trivia every day.
A Colour Calendar, for polyphonic ringtone handsets, is available by texting CRIMBO ON to 80115. Meanwhile a Truetone Calendar (YULE ON to 80115), will register users for a daily True Tone or colour wallpaper along with other content.
Mark Harris, product director at Zed, said: “The countdown to Christmas invariably begins with advent calendars. With more and more people owning mobile phones and having less time on their hands, our calendars deliver daily treats to customers as they are moving around”