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DVD and pizza firms cosy up for winter

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Nov 01, 2004

Papa Johns and Perfect Pizza customers will be offered a free 3-week trial with ScreenSelect.co.uk, which will be promoted through 12 million menu leaflets, almost 2 million pizza box toppers and new drinks carriers.

The promotion will be launched in early November and is designed to encourage customers to enjoy winter nights in.

Saul Klein, CEO of Video Island, ScreenSelect’s parent company, said: “Pizza delivery and online DVD rental create the perfect recipe for a great night in. The scale of this promotion is a further boost to our objective of bringing online DVD rental to the masses.”

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