News for November 2004

Carling trials branded Internet kiosks
The campaign consists of Bluetooth-enabled touch screen kiosks set up in Bristol. The six-month trial will give people free Internet access as well as
MMS chatroom launches
“MMS Group Chat” will allow users to interact in a chatroom by sending both SMS and MMS messages. The white-label application allows companies to brand
Are you local?
Russell Buckley Back in the late 90’s, when services based on location for the next generation of mobile phones were first mooted commercially
Advent calendars go mobile
The subscription-based service offers a daily item of seasonal content up to 25 December, including ringtones, graphics, jokes or trivia. Three different
O2 confirms i-mode deal
O2 plans to introduce the service in the UK and Ireland during the second half of 2005. In Germany, the service will be offered from Spring 2006. i-mode
Lycos sets hippies loose on spam
The software, Make Love, Not Spam sits on the individual's PC and, when the machine is not being used, generates traffic on the sites of known spammers,
Kids political site gets reform
Initially launched as a pilot site last year, HeadsUp hosts an online debating space for under-18s to share their views on issues such as the voting age and
High speed broadband going cheap
Freedom2Surf Lightening Connect costs £19.99 per month with customers have a 5Gb download capacity. Meanwhile, a cheaper ‘lite’ service costs £14.99 per
London gets interactive posters
The campaign will see posters at 25 major London stations fitted with interactive "Hypertags" that will enable travellers to get a phone number for safe
BT launches ministry of fun
The move follows BT’s launch last week of a new online music store powered by the white label technology service Blueprint. The divison, dubbed “BT
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…