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Robbie video gets first play on mobiles

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Oct 29, 2004

The deal between EMI and 3 will allow users to either stream or download the video straight to their mobiles.

Graeme Oxby, marketing director at 3, said: “This is the first time a music video has ever been released to mobile phones before it has been shown anywhere else.”

Robbie Williams has recently announced the release of his Greatest Hits album on memory card format for mobile phones, which will be released in November.

Doug Lucas, vice president of digital development and distribution at EMI Music, said: “This deal offers us another channel to deliver Robbie’s music into the hands of his fans, in addition to monetising content that hasn’t before been available.”

EMI and 3 will also release three more Robbie videos for 3 handset owners to purchase next week: available to purchase until 31 January 2005.

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