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National Express turns to mobile booking

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Oct 29, 2004

The service, which goes live in November, is aimed at customers who are unable to get to an internet connection or who are too close to the date of travel to receive tickets in the post.

Speaking on the validation issues of sending a ticket via a mobile phone, Alan MacLean, Commercial Director of National Express, said: “The situation is not ideal for either our customers or staff – the challenge has been to find a secure solution that enables an M-ticket to be sent to the customer’s phone prior to travelling, and yet is also easy to validate by our drivers.”

Multi-channel solutions specialists The Hub will provide and support distribution and reporting functionality for National Express m-tickets through the SMS capabilities of their existing mobile solutions.

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