Napster to sell pre-paid cards
- Added:
- Oct 14, 2004
The move also enables allows under 18’s to purchase digital music, as no credit cards are needed, allowing Napster to corner a highly lucrative share of the market that has been largely inaccessible to rivals such as iTunes.
The pre-paid cards give users a code that can be redeemed for subscriptions or track purchases.
From today, the cards will be in store in Dixons, and will be available at PC World, The Link and Currys from November, priced at £14.85 for 15 tracks (99p per track), £56.95 for 60 tracks (95p per track), and £25.95 for a 3 month subscription (£8.65 per month).
Featuring the "Napster":http://www.napster.co.uk cat logo, the plastic card closely resembles a credit card with a scratch-off surface concealing the PIN code.
The new strategy extends Napster’s partnership with high street electrical retailer "Dixons":http://www.dixons.co.uk, which already promotes the service across its UK stores.
Leanne Sharman, Napster vice-president and UK general manager, said: “Our partnership with Dixons Group broke the mould and gave online music a high street presence for the first time; now the introduction of pre-paid cards takes this one step further and increases accessibility to Napster. With the retail strength of the Dixons chain behind us, we anticipate strong demand over the holiday season and in the build up to Christmas.”
Since launching its newly legitimised service earlier this year, Napster has been conducting an aggressive promotional strategy to compete its increasing number of rivals in the UK marketplace. In the summer, Napster partnered with the The Sun newspaper to offer readers free downloads.
