Vampire flick gets online campaign
- Added:
- Sep 30, 2004
The campaign will use a new video advert solution from rich media firm Tangozebra, developed for feature film and DVD campaigns. The ad will launch between two pages of a website.
For instance when someone browsing the Sun Online clicks through to the movie section, the advert will launch as a full webpage for approx five seconds before opening the movie section of the site.
There will be a 'skip advert' link, but for those interested there will be options to watch the trailer, play games and retailer links for additional product information.
The interactive campaign for the horror movie starts on 1st October 2004 and finishes on 1st November 2004. The campaign aims to drive pre-orders and sales online and in stores, and raise awareness of the DVD’s special features.
The target audience are teenagers and males aged between
18-35 who are gaming fans and also fans of genres such as action, horror, Sci-Fi, special effects and occult.
"New Media Maze":http://www.newmediamaze.com have brokered an advertising deal with portal "Lycos.co.uk":http://www.lycos.co.uk to promote the release.
The advertising will appear on Lycos.co.uk interactive channels including chat rooms, gaming, mobile content, SMS, email, viral, and entertainment.
The campaign will be supported with online advertising running across Lycos including the use of homepage showcase banners, a new streaming banner format, super banners and skyscrapers.
Additionally, the rich media campaign will run across a number of targeted sites including the Sun Online, Channel 4 and Wanadoo.