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Press Red and 24/7 in interactive ad deal

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Sep 30, 2004

The deal enables 24/7’s advertisers to create interactive advertising campaigns for ntl and Telewest digital TV platforms, as well as for the Sky Digital platform.

24/7 Real Media sells and serves digital cable TV ads through its ad serving technology, Open AdStream, and works with both ntl and Telewest to handle advertising sales and delivery for their digital cable TV advertising platforms.

Working with Press Red, 24/7 Real Media will be able to seamlessly provide advertisements for the digital cable TV portals on ntl and Telewest via Press Red's online authoring tool, BlackBox Designer.

Chris Moreton, CEO at Press Red, said: "This partnership with 24/7 Real Media will extend the reach of digital advertising to cable TV platforms, opening up a unique audience and whole new market to the UK advertising community.”

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