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Independents sign to 3 Video Jukebox

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Sep 30, 2004

The service offers 3 customers a selection of the latest full-length music videos to watch on their mobiles, four to six weeks in advance of the single launch.

The service launched in August with BMG's roster of major artists such as; Outkast, Christina Aguilera, Justin Timberlake, and Britney Spears, has proved popular with 3's customers, who are downloading tens of thousands of music videos every month.

VidZone, which runs Europe's largest online video subscription service, will supply 3 with music videos from the Independent record sector. Fifteen Independent labels are already signed up to offer videos to 3 customers including Beggars Group and XL Recordings, V2, Ministry of Sound, Sanctuary Group and Domino Records.

Adrian Workman, CEO of VidZone, said "Including Independent music videos on 3's video jukebox is a critical step in broadening the distribution of independent music in the UK."

Videos will be priced at £1.50 and will be available to stream (i.e. play once) or download to the handset.

Alternatively, customers can buy a 'Video value Add-on' which for £10 per month will allow them to watch unlimited music and entertainment content for a month.

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