Bradford & Bingley revamps Marketplace website

The "Marketplace website":http://www.themarketplace.co.uk provides consumers ith comparisons of a range of financial and property services, including mortgages, loans, credit cards, pensions and general insurance.

Bradford & Bingley says the site attracts more than 300,000 unique users every month.

Although run and managed by the Bradford & Bingley, the site is offers products from a wide range of competing lenders.

The redesign aimed to simplify the process of finding and applying for financial services online, and to improve the use of all the different tools and guides available, to make the site accessible and to significantly improve overall usability.

In partnership with The Usability Company, Conchango was tasked with redefining the branding for the site.

Mike Altendorf, joint managing director at Conchango, said: “We looked carefully at the site in terms of what areas were getting the most traffic and how users were accessing them. We then worked to rebrand both the interface and the design templates to reflect this.”