Skip to content. | Skip to navigation

Search engine tackles writers block

— filed under: ,
Added:
Sep 07, 2004

Developed at Sheffield Hallam University as a spin-off from a computational linguistics project, the "Phrase Finder":http://www.phrasefinder.co.uk uses an intelligent search function to draw upon more than 12,000 entries.

An annual single user subscription to Phrase Thesaurus costs £28, while a multi-user site license is £70. Existing clients include the BBC, Channel 4, Conde Nast, ITV, McGraw Hill, Newsweek, The Daily Express, The Financial Times and The Independent.

The firm, which was established in November 2001 and employs two people, says the service offers the largest database of English phrases available on the internet. The database was transferred from the University to a commercial server in 2001.

When a user enters a word, the database returns a list of related phrases or, optionally, phrases containing that key word. For example, “fish” would bring up the related “cheap skate”, “red herring”, and “green around the gills”.

Users can also search for phrases containing two of their chosen key words.

Alexandra Martin, marketing manager at the Phrase Thesaurus, said: “With The Phrase Thesaurus, writers can rest assured that a source of additional inspiration and witticism is always at hand.”

"Search Netimperative for stories on Search":http://www.netimperative.com/search?SearchableText=search

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…