Skip to content. | Skip to navigation

Guardian Media Group signs to Mediaplex

— filed under:
Added:
Aug 31, 2004

Mojo Publisher allows online publishers to monitor and change the impact of their Internet advertising, through targeting and reporting functions.

The solution also offers an inventory management feature that allows a publisher to forecast the impact of potential campaigns on their existing active campaigns.

GMG Regional Digital is the Internet publishing arm of the Guardian Media Group. The company publishes websites on behalf of the "Manchester Evening News":http://www.manchesteronline.co.uk and other regional newspapers across the UK.

Jeanette Leigh, commercial director for GMG Regional Digital, said: "We selected the Mediaplex MOJO Publisher solution due to its flexibility in terms of implementation and for meeting our requirements. We will now be able to fully optimise our Internet advertising revenue whilst offering advertisers a comprehensive targeting and reporting solution."

Online marketing company "ValueClick":http://www.valueclick.com provides media and technology to advertisers, agencies and publishers.

ValueClick acquires Pricerunner http://www.netimperative.com/news/BEP1_News_0000067814/view

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
October Events
12345
6789101112
13141516171819
20212223242526
2728293031
Upcoming Events
AdMonsters EU Publisher Forum XI Oct 12, 2008
A4uexpo Affiliate Marketing Conference Oct 14, 2008
Directors Dinner: IASH - Industry body with bite Oct 15, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
AdMonsters EU Leadership Forum IV Nov 04, 2008
All upcoming events…
Analysis
Netimperative Sector Report: Online Publishing 2008
This year's report looks at how online publishers and media need to cater for changing consumer expectations and demands. As social networking and online video become established, how do publishers capitalise on this growing thirst for user generated content?
Sep 23, 2008
Guest comment: The rise and rise of 'anti-design'
Designers who focus on producing only meek and sustainable things are denying their own creativity and impact on the world. In this thought provoking article, consultant Martyn Perks asks if less really is more when it comes to design…
Aug 29, 2008
Event report: The Challenges of Brand Loyalty
Last week’s Directors Dinner was hosted by Amnesty International, looking at the challenges that brand loyalty can bring, both in terms of messaging and reputation management. Davina Lines, MD at Netimperative, was there to report.
Jul 28, 2008
Guest Comment: Customer engagement – why a little TLC pays off
Research shows companies that add personal content to their e-commerce sites outperform the competition. Frank Lord, Regional VP EMEA at ATG, looks at the best ways to engage shoppers online.
Jul 24, 2008
Event report: The Golden Age of Digital Marketing
Last week, Netimperative hit the road to hold its first ever Directors Dinner in Manchester. Hosted by Phil Williams of Rocketseed, this event looked at the challenges of getting digital marketing taken seriously at board level. Davina Lines, MD at Netimperative, was there to report...
Jul 23, 2008
All subject items…