Guardian Media Group signs to Mediaplex
- Added:
- Aug 31, 2004
Mojo Publisher allows online publishers to monitor and change the impact of their Internet advertising, through targeting and reporting functions.
The solution also offers an inventory management feature that allows a publisher to forecast the impact of potential campaigns on their existing active campaigns.
GMG Regional Digital is the Internet publishing arm of the Guardian Media Group. The company publishes websites on behalf of the "Manchester Evening News":http://www.manchesteronline.co.uk and other regional newspapers across the UK.
Jeanette Leigh, commercial director for GMG Regional Digital, said: "We selected the Mediaplex MOJO Publisher solution due to its flexibility in terms of implementation and for meeting our requirements. We will now be able to fully optimise our Internet advertising revenue whilst offering advertisers a comprehensive targeting and reporting solution."
Online marketing company "ValueClick":http://www.valueclick.com provides media and technology to advertisers, agencies and publishers.
ValueClick acquires Pricerunner http://www.netimperative.com/news/BEP1_News_0000067814/view
