FindWhat.com partners Canadian Yellow Pages
- Added:
- Aug 10, 2004
YPG expects to launch a pay-per-click advertising network in the second half of 2004. It will target Canadian consumers and Canadian merchants on a large scale, and will be available in both English and French.
YPG manages Canada’s most visited commercial online directories reaching 3.7 million unique visitors in May 2004. FindWhat.com will provide the technology and business operations consulting to support the new YPG pay-per-click advertising service.
Craig Pisaris-Henderson, chairman and chief executive officer of FindWhat.com. “YPG is the perfect local partner with which to expand into Canada—not only are they experts in their marketplace through 96 years of providing Yellow Pages directories, but they are also the Canadian market leader in online web directory properties.”
Jean-Pascal Lion, vice president, electronic directories, Yellow Pages Group, said: “Canadian Internet users turn to online directories to retrieve all kinds of information, and having accurate information that is available quickly is essential for online users.”
Findwhat's marketing division provides a bid-for-position, pay-per-click, keyword-targeted advertising service.
Last month, European paid listings provider Espotting completed its merger with Findwhat. The combined company says it now offers paid listings services covering a range of marketplaces on three continents, and has relationships with more than 100,000 online businesses.
"FindWhat": http://www.findwhat.com
