News for August 2004

Guardian Media Group signs to Mediaplex
Mojo Publisher allows online publishers to monitor and change the impact of their Internet advertising, through targeting and reporting functions. The
FT appoints Fortune Cookie for ‘The Banker’ online service
The new service will allow subscribers to search the publication’s research database containing information on more than 3,000 world banks. FT Business
3 expands mobile content with Emap deal
The deal means 3 will extend its range to more than 2000 ringtones and wallpapers on offer to customers, and says it will add more than 75 new selections each
Telewest lashes out at ‘stingy’ broadband rivals
The cable company predicts new budget broadband services, which impose ‘stingy’ usage caps on customers will ‘confuse consumers’ and ‘disappoint bargain
Tesco enters UK broadband market
The 512k service is designed to lure customers away from rivals such as BT, Wanadoo and AOL which offer high-speed access. Tesco is also offering free
CNet opts for TradeDoubler in Euro push
The deal will also include a public affiliate program, to launch in the next few months in the UK, France and Germany. CNet has operations in 15
Playstation gamers find answers online
Sony PlayStation says it has seen a reduction in the number of calls and e-mails made to its helpdesks as more of its customers ask questions through its
New premiership betting site launched
"4thegame.com":http://www.4thegame.com and digital sports agency Aura Sports have worked together to create ‘Betting Zone’, which features ‘editors
BT streams business news footage to mobiles
The trial service will allow customers to view live broadcasts from CNBC Europe, the financial and business news network. BT says the service can be
Netimperative launches RSS feed
As a new service to our readers, Netimperative headlines can now be accessed via our free "RSS":http://www.netimperative.com/syndication/RSStopic
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…