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BBC News sees red

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Jul 05, 2004

From later this year, by pressing the red button on their handsets, viewers will be able to get behind the day's events; with longer interviews, extra footage and background information on the day's stories. 'Ten O'Clock News Extra' will provide a "tell me more" service, with profiles of the names in the news and instructive graphics.

The content will be provided by the 'Ten O'Clock News' team, and will be available Monday to Friday from 10pm to 10.45pm. Viewers will be able to access more information on up to three of the bulletin's stories.

Director of BBC News, Richard Sambrook, said, "The BBC News audience consistently tell us that they want even more information on the day's events. 'Ten O'Clock News Extra' will provide that platform for added depth and context to the bulletin and will help drive a new audience towards our interactive services."

Head of BBC News Interactive, Richard Deverell, said, "This is a hugely exciting innovation for BBC News. It is the world's first interactive daily TV news bulletin and will help viewers understand the top news stories by providing extra background information in a visually rich and engaging format."

The BBC has commissioned interactive TV specialists Two-Way TV to provide the application technology.

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