Emuse wins Zip TV backing
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filed under:
Internet
- Added:
- May 28, 2004
Zip TV, the company set up by a consortium of advertisers to develop interactive TV ad technology, has has named Emuse's Modelstream iTV ad design product as its preferred tool for the creation of interactive ads. Zip was created by the UK's top ten advertisers, including P&G, Unilever, Orange, Honda, BT, and the COI.
