Skip to content. | Skip to navigation

Nedstat nets Thomas Cook deal

— filed under: , ,
Added:
Mar 31, 2004

Nedstat will monitor activity across four of Thomas Cook's leading websites using its flagship analysis package, Sitestat, which provides in-depth information about customers' online buying behaviour.

Thomas Cook UK's decision to invest in Nedstat comes after the group's German website had successfully used the technology.

"We had used web analysis software across each of our sites but they only provided us with basic web logs," said Mike Ramsden, web development manager at Thomas Cook. "This was far too simplistic and wasn't providing meaningful information about customers' buying behaviour for us to make necessary changes to web content."

The move comes after aof the thomascook.com website in October last year. The group signed a white label deal with Online Travel Corp to enable it to add OTC's popular Build-Your-Own self-packaging tool to its website.

Nedstat said the deal further builds on its strong position in the UK online travel sector. It already has deals with STA Travel, eBookers, Travel Inn and First Choice Holidays.

http://www.netimperative.com/cmn/viewdoc.jsp?cat=all&docid=

our 2003 Online Travel report

"www.thomascook.com ":http://www.thomascook.com

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
July Events
123456
78910111213
14151617181920
21222324252627
28293031
Upcoming Events
Mozilla Firefox 3 Launch & Guinness World Record Celebration Party 2008 Jul 09, 2008
Webgains Affiliate Golf Day Jul 11, 2008
Netimperative Regional Digital Roadshow- Manchester Jul 17, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jul 23, 2008
Netimperative Summer Party 2008 Jul 24, 2008
All upcoming events…
Analysis
Guest Comment: Phorm – is it all bad news?
Phorm has been steeped in controversy since its launch, with claims that the ad system breaches online privacy. Simon Norris, co-founder of search marketing agency Periscopix, asks if Phorm is, for better or worse, actually paving the way forward for the online ad industry.
Jul 03, 2008
Analysis: Microsoft Cashback for search coming to the UK
Microsoft is set to roll out its cashback scheme in the UK, following its successful launch in North America last month. Simon Norris, founder and director of search marketing agency Periscopix, spoke with Netimperative about the implications for the UK search market.
Jun 24, 2008
Guest Comment: Using web behaviour data to drive follow up marketing
Working out why some email ads fail can be crucial to improving future campaigns. Andrew Robinson, managing director at Lyris UK, looks at how web analytics can help marketers get the most out of their communications.
Jun 19, 2008
Guest comment: Affiliate marketing networks- the engine, not the driver
As advertisers shift their budgets into paying for conversions rather than clicks, the role of affiliate networks is becoming increasingly important, argues Paul Nikkel, co-founder of cash back co-operative Quidco.
Jun 17, 2008
Roundtable Report- Creativity is not just a banner campaign
Is the digital industry playing it too safe when it comes to producing ad campaigns? Last week, marketing and creative staffing firm Aquent gathered some key industry figures to discuss upcoming trends in ad innovation.
Jun 13, 2008
All subject items…