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Impulse sponsors Handbag's 'little sister'

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Mar 31, 2004

Handbag.com has launched a 'younger sister' online title aimed at its younger audience. getlippy.com will target 18-24 year old women 'whose aims in life are to look good, feel good but not necessarily be good!', says the company. The new site hopes to attract 60,000 unique readers looking at 1 million pages by the end of next month. getlippy.com will feature twice daily updated gossip as well as links to seven editorial zones which meet the interests of its readers. Impulse body fragrance is sponsoring the site launch until September, with the brand advertising its repackaged range , preceding a wider campaign in June.

"www.getlippy.com ":http://www.getlippy.com

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