News for March 2004

TradeDoubler stretches further into Eastern Europe
With the addition of Poland, the TradeDoubler network spans 16 countries across Europe, which Will Cooper, chief marketing officer at TradeDoubler, claims
Roxio seals £15m new credit line
Napster-owner Roxio said today that it has signed a new two-year, $15m revolving line of credit with Silicon Valley Bank. The new line of credit replaces its
YooMedia makes move on Fancy a Flutter
Under terms of the agreement, YooMedia will purchase the entire issued share capital of Fancy a Flutter, or 2.5 million news ordinary shares from interactive
Expedia says 'aloha' to Hawaii buy
The travel firm said the deal would enable it to significantly expand the destination services available through its websites. Financial details were not
Impulse sponsors Handbag's 'little sister'
Handbag.com has launched a 'younger sister' online title aimed at its younger audience. getlippy.com will target 18-24 year old women 'whose aims in life are
VOICE: Adrian Moss, CEO, Dealgroupmedia
'The impact of broadband on internet marketing and advertising has so far been marginal, but all that is about to change':img:/images/adrianmoss.gif On the
AOL offers spammer's Porsche in prize promo
AOL said yesterday that its battle against junk email has shifted into "high gear" after it seized a luxury Porsche sports car from a "major
Orange premiers UK cinemas promo
'Orange Wednesdays' is a three-year initiative between Orange and UK Cinemas with a focus on using mobile technology to grow the UK cinema audience. Orange
Nedstat nets Thomas Cook deal
Nedstat will monitor activity across four of Thomas Cook's leading websites using its flagship analysis package, Sitestat, which provides in-depth information
'Diet' Betfair for mobile users
Customers will not be able to log-in or place bets on betfair lite for now, though the company said it planned to add bet-placing services in the future.
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…
5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
All archive items…