News for February 2004

24/7 Real Media boosts outlook
Digital marketing firm 24/7 Real Media has raised its financial guidance for 2004 after reporting that net loss for 2003 narrowed year-over-year. The company
Blockbusters game launches on Fancy a Flutter
The Sky Digital channel, a joint venture between gaming group Rank and interactive TV software developer NDS, has licensed the Blockbuster game show title
AOL offers broadband customers 'Millionaire' game
AOL Broadband customers will soon be able to play 'Who Wants To Be A Millionaire' online, following a deal between the UK ISP and the popular TV game show's
Operators call for branded handsets in 3G row
Speaking at the 3GSM Congress, Vodafone and Orange both said that the days of operators taking generic handsets from manufacturers were fast coming to an end.
Yahoo mulls ad-free subscription services
Yahoo has hinted that it could offer advertising free versions of its services to subscribers in the future. CEO Terry Semel said this week that he is
Easynet narrows losses
Pan-European broadband network provider Easynet reported that 2003 revenues jumped 27% year-on-year to £116m. The company also managed to
MTV Europe launches new online initiative
MTV Europe has launched a new online initiative that will enable music fans to ask questions directly to their favourite artists. The initiative kicks off
UK to top European broadband league, says research
This is thanks to a well-developed digital cable network and the roll-out of ADSL broadband access in the UK, the company said in its latest report. Screen
T-Mobile gets musical with Sony
The deal, which the companies claim is the first on a global scale between a mobile operator and major music label, marks a major expansion of Sony Music's
Cogenta tackles 'phishing' with new product
DomainWatch, which was launched to coincide with the e-crime congress taking place in London this week, allows companies to monitor new domain registrations
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
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5 Years Ago
Playlouder reveals further Glastonbury details May 16, 2003
Eclipse in rural broadband initiative May 16, 2003
Nominet launches renewal service May 16, 2003
Eyeconomy buys into Gaming Corp May 16, 2003
Sky unveils £1m iTV game May 16, 2003
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