Skip to content. | Skip to navigation

FrontBridge plans UK spam assault

— filed under:
Added:
Dec 05, 2003

Keen to capitalise on this anticipated growth in unsolicited emails, the US-based company is busy signing up resellers and rolling out localised administration centres to bring its managed service for spam filtering, anti-virus, content and policy enforcement and disaster recovery to the UK.

Frontbridge claims to filter out 95% of spam using its own blacklist, proprietary 'finger-print' database, and a further database of 20,000 continually updated rules for defining what is and what is not spam.

In January, the company plans to launch a desktop-to-desktop encrypted email package. Spambusters such as MessageLabs have brought such products to market before but Frontbridge claims its offering, unlike others, will be easy to use. Users will only have to click on a 'send secure' button within Microsoft Outlook to activate the encryption service, the company says.

It is also planning to launch an email archiving service in the September 2004 time frame. Both products are designed to meet new US regulations for data privacy.

But FrontBridge is not a big fan of any anti-spam regulatory activity. "Government legislation won't take care of the problem. It's always too vague and impossible to enforce. And the new EU Privacy Directive is just a little too aggressive," said Jillings.

"Usually the origins of the spam go way beyond UK law. We see a lot of English spam coming out of Russia and China. How do you enforce that? Spammers just rent a server and away they go again."

Companies that opt to install spam-filtering software won't crack the problem either, according to Jillings. "If you've got a big spam problem and try to tackle it in-house the spam sucks up bandwidth and storage. You have to add more servers and then manage the whole thing."

19 September 2003:

16 April 2003:

"www.frontbridge.com ":http://www.frontbridge.com

"Email us about this story ":mailto:editorial@netimperative.com

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…