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Bravissimo uses email campaign to sell big bras

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Nov 28, 2003

Bravissimo, a lingerie retailer that specialises in bras for the larger breasted woman, has launched an email campaign to promote bras in D to JJ cup sizes for wearing under Christmas party outfits. The company also hopes the promo will encourage people to buy bras or gift vouchers for the more voluptuous woman. The campaign will be managed by interactive agency Tamar and will use its SmartMail email package.

"www.bravissimo.com ":http://www.bravissimo.com

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