News for November 2003

WEEKLY COMMENT: Award ceremonies: why all the fuss?
Of course, the wondering lasts barely longer than a second. The answer is: so the organisers can make a few bob. But what value is there for the attendees,
Freeserve slashes price of AnyTime service
Freeserve has reduced the cost of its unmetered dial-up service in an attempt to attract new customers. Until 31 January 2004 the ISPs AnyTime service will be
Videocall partners with Easynet for broadband
Videocall has partnered with Easynet to provide its customers with broadband access to its videoconferencing services. Prior to the agreement Videocall users
Avago owner kicks off sports gaming channel
The company, which also runs the Avago iTV games channel, said iSports TV would broadcast a range of global sports content plus a live daily show featuring
NTL unveils broadband content bundle
NTL has formerly announced its first broadband content bundle, Broadband Plus, and will offer the service to existing 600k and 1Mb broadband customers for
UpMyStreet expands local business directory
The company said that it has increased the number of local service categories from 200 to 500, creating subsequent growth in content to 1.3 million listed
Earthport prepares to sue Egg
"We've issued proceedings but not served them. We intend to do that sometime in the next few weeks," Rob Cunningham, CEO of Earthport said. The
ValueClick inks affiliate marketing deal with BA
Under the agreement, British Airways Holidays will use Be Free's fully hosted web-based technology to implement its own custom-built pay for performance
Bravissimo uses email campaign to sell big bras
Bravissimo, a lingerie retailer that specialises in bras for the larger breasted woman, has launched an email campaign to promote bras in D to JJ cup sizes
East Midlands gets broadband grant
The award by the East Midlands Development Agency signals the start of an initial 14-month campaign that aims to raise awareness of the benefits of high-speed
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…