News for October 2003

Profits up at NTL
The company generated £555.2m in revenues during the three months to 30 September, up marginally on the previous quarter, helping it to stem losses.
Agence Virtuelle wins airline task
Swiss International Air Lines has recruited Agence Virtuelle to co-ordinate a search engine marketing campaign on Google, to extend across 14 European
Online DVD service poaches former Blockbuster chief
Home entertainment "veteran" Heather Lawson joined Video Island this week as its VP of commercial and will focus on the supply chain and
Freeview heads for 2.5 million homes
The digital TV platform is now in about 2.1m UK homes and consumers have been buying set-top boxes at a rate of about 25,000 per week, though this figure has
WEEKLY COMMENT: Let's just call a speed a speed
Freeserve, while again showing its vast propensity to moan, raised a vaulable issue when it complained this week about Oftel's new broadband research review.
Postal strike pushes ScreenSelect into free offer
Online DVD rental service ScreenSelect has made its service free of charge following the Royal Mail postal strike, which is causing many problems for mail
AOL to show high-speed Kylie
AOL Broadband has announced that it is the official online media partner for Kylie Minogue's forthcoming concert at the Hammersmith Apollo, and plans to
IAB and EIAA make up to launch new ad formats
Aimed at simplifying the process of booking media space for online media planners and buyers, as well as ad creatives, the initiative will hopefully lead to
'Friends' unites with iTV
The new paid-for interactive service, the website's first foray into digital TV, has been designed to run in tandem with its online service, so that users do
New rural broadband site due next month
Rural dwellers will be able to access a new government-supported website aimed at helping them connect to the high-speed internet. Community Broadband UK is
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
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