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Dynamic Logic to analyse Tesco e-campaigns

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Aug 29, 2003

Under the deal, Dynamic Logic's first brief will be to measure Tesco Personal Finance's brand-led online activity. To begin with it will track campaign-by-campaign using its MarketNorms analytical tool and databases for measuring online advertising and effectiveness.

Over the long-term, the aim is to develop a Tesco MarketNorms database to be able to compare to other similar activity, to know what formats, messages and demographics work best.

"Tesco Personal Finance has such a huge online presence so it is a fantastic to win this brief from Harvest Digital," said Suzanne Moorey-Denham, MB of Dynamic Logic Europe.

"We have been working with Tesco Personal Finance for a while now, understanding what works for their brands, and what does not, and putting their performance into context of over a thousand other online campaigns."

The link up enables Harvest to expand the range of services it can offer its clients.

Digital agencies are increasingly linking up with web measurement and analysis companies in order to add these services to their mix, and better understand the effectiveness of online campaigns.





"www.dynamiclogic.com ":http://www.dynamiclogic.com

"Email us about this story ":mailto:editorial@netimperative.com

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