News for June 2003

DATA: Top ten travel sites
1. (5.70 %) Multimap.com http://www.multimap.com 2. (3.44 %) easyJet http://www.easyjet.co.uk 3. (2.73 %) Streetmap.co.uk http://www.streetmap.co.uk 4.
Liv4now launches subscription scheme for PDA site
Liv4now is to charge £10 per month for access to the wireless service, which provides users with to access interactive discussion forums, a range of
Spam up on last year, down on last month
Spammers are continuing to direct rogue mail towards unwitting inboxes, despite moves to introduce legislation in the US and Europe. Internet security
Yell lines up new float
Yell is expected to raise as much as £500m from the float, which is being co-ordinated by Goldman Sachs and Merrill Lynch, according to the Guardian.
Virgin extends hotspot scheme
Virgin Trains has extended a wireless internet trial that has been in operation at London's Euston station since February. The company has instructed wireless
AOL retires Connie
AOL UK is to ditch Connie, the company's virtual mascot, who has represented AOL in television and print advertisements for the past five years. Initially
New Overture service targets AdSense
The new service, labelled Content Match, will provide Overture's distribution partners with ads linked to the content on any given web page. MSN, which has
Internet World companies plan more web investment
The survey, of Internet World exhibitors and delegates, discovered that seven out of ten organisations are likely to increase their internet IT spend this
Vodafone reveals Real deal
The digital media delivery group will use its' Helix platform to allow Vodafone and its partners to offer Vodafone live! users with a range of multimedia
E-TAIL SPECIAL: The legal pitfalls of online selling
*Failure to have compliant terms and conditions.* The law is considerably more protective of consumers (people purchasing outside their business or trade)
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May Events
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Upcoming Events
Thinking Digital May 21, 2008
Netimperative Roundtable: Creativity is not just a banner ad for digital Jun 04, 2008
Netimperative Directors Dinner: The next chapter for video sharing sites Jun 04, 2008
Netimperative Roundtable B2B Email marketing Jun 11, 2008
Netimperative Director’s Dinner: 'Merging Markets' with our speaker from Amnesty International Jun 18, 2008
All upcoming events…
Analysis
Guest comment: Beware of optimisation ‘best practice’
Are you becoming overwhelmed with best practices and wondering which ones are actually best? Greg Kelton is Managing Director, Optimost EMEA, lists some key standards to aspire to when creating a website.
May 15, 2008
Guest comment: Reach Vs. Targeting and Engagement
w00t!media director Dan McDevitt discusses how online advertising has evolved and why he believes creativity is the key to helping brands effectively engage with consumers and build long-term loyalty.
May 14, 2008
Roundtable report: Mobile marketing
Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform.
May 13, 2008
Guest Comment: You Are Not the Target Audience
Customer research is easy to overlook, leading to wrong assumptions and missed opportunities. Jim Sterne, Producer of The Emetrics Summit, offers a guide on how to listen to your customer and identify what information is important to improve sales and ROI.
May 01, 2008
Company profile: AdJug
Launched in the UK last year, AdJug is already gearing up to take its online ad marketplace into Europe. Recently, Netimperative spoke with the founders Michael Stephanblome and Satish Jayakumar about the company’s plans, and what the future holds for the display ad industry.
Apr 30, 2008
All subject items…